Monday, March 16, 2009

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What Can You Learn About Personal Branding from Ketchup?
March 16, 2009 at 8:46 am

by Marva L. Goldsmith Tomatoes + spices + high fructose corn syrup = ketchup. Right? Pretty much. For the most part we can agree that all brands of ketchup are made of essentially the same ingredients. So, how does one brand distinguish itself from all the other ketchup bottles on the ...
 

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